MarcoPolo operates a number of services that allows your children to access educational and entertaining videos, games and other content and for you to track your children's progress and use of this content, which we make available through the our mobile applications (the "Apps") and our website at www.marcopololearning.com (the “Service”).
The data controller for your personal information is MarcoPolo Learning, Inc., 2 Eastbourne Terrace, London W2 6LG, United Kingdom
Our Apps are intended for children aged 3 to 7. For World School specifically, parents or legal guardians must register, subscribe by making a payment and consent to use of the World School Service to allow their child to use the App. We do not process personal information of children without the consent of a parent or legal guardian.
If you would like to delete your account and all information associated with it, you can do so in the parent-section of the app. If you have any questions please contact us at firstname.lastname@example.org
We work with a number of third party service providers (joint processors) in relation to children. For more information on these, please see Annex 3 below
We collect personal information about you and your child when you voluntarily submit information directly to us when you use our Apps. This can include information you provide to us when you register for an account, fill in a form on the World School Service, create or edit your (or your child’s) user profile on the World School Service, send messages using the World School Service, correspond with us by phone, e-mail or otherwise, subscribe to our mailing lists, newsletters or other forms of marketing communications, respond to a survey, enter a promotion or use some other feature of the Apps and Service.
If you choose not to provide personal information, we may not be able to provide all of the World School Service to you or respond to your other requests.
The table at Annex 1 sets out the categories of personal information we collect about you and your child and how we use that information. The table also lists the legal basis which we rely on to process the personal information, the categories of recipients of the personal information and information as to how we determine applicable retention periods.
We also automatically collect personal information indirectly about how you and your child access and use the Apps and information about your device that you and your child use to access Apps.
The table at Annex 2 sets out the categories of personal information we collect automatically and how we use that information. The table also lists the legal basis which we rely on to process the personal information, the categories of recipients of the personal information and information as to how we determine applicable retention periods.
We may link or combine the personal information you provide and the information we collect automatically. This allows us to provide you with a personalised experience regardless of how you interact with us.
We may anonymise and aggregate any of the personal information we collect (so that it does not directly identify you or your child). We may use anonymised information for purposes that include testing our IT systems, research, data analysis, improving the Apps and Service and developing new products and features. We may also share such anonymised information with others.
The table at Annex 3 list the various third party service providers (joint processors) we work with to ensure the best possible experience from our Apps.
From time to time we may contact you with information about our products and services. Most marketing messages we send will be by email or push notifications. We do not send push notification to children without parental consent. For some marketing messages, we may use personal information we collect about you to help us determine the most relevant marketing information to share with you. If you do not want to receive marketing messages from us, you will be able to tell us by selecting certain boxes on forms we use when we first collect your contact details. You can also change your marketing preferences at a later date by clicking on the unsubscribe link at the bottom of our marketing emails or logging into your account on our website or on the App and changing your preferences. If you do not want to receive push notifications, you can manage your preferences through your mobile device settings.
Where you have given us permission to do so, we may share your contact details with selected third parties so that they can provide you with information about products and services that they believe may be of interest to you.
Irrespective of your marketing preferences, we may contact you with important notices related to account administration and your child’s activities.
Cookies are small pieces of code that allow for personalisation of Service experience by saving your information such as user ID and other preferences. A cookie is a small data file that we transfer to your browser or device for record-keeping purposes.
We use the following types of cookies:
Security. We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, change or damage.
If you reside in the European Union or a jurisdiction with similar privacy laws, you enjoy the following rights in respect of your personal information that we hold:
You may also have the right to lodge a complaint with the data protection regulator:Information Commissioner's Office (ICO)
The ICO can also be contacted via email at email@example.com or via the ICO helpline on 0303 123 1113
MarcoPolo Learning, LTD.
2 Eastbourne Terrace
London W2 6LG
MarcoPolo Learning, LTD (owned and operated by MarcoPolo Learning, INC) is certified by
the kidSAFE Seal Program.
The kidSAFE Seal Program is an independent safety certification service and seal-of-approval program designed exclusively for children-friendly websites and technologies, including kid-targeted game sites, educational services, virtual worlds, social networks, mobile apps, tablet devices, and other similar interactive services and technologies. Click on the seal or go to www.kidsafeseal.com for more information.
Comments, chat and opinions. When you contact us directly, e.g. by email, phone, mail or by completing an online form or participating in online chat, we will record your comments and opinions.
To address your questions, issues and concerns and improve the Apps and Service.
The processing is necessary for our legitimate interests, namely communicating with users.
Payment and transaction information. Information such as items purchased and date and time of your transaction.
To facilitate transactions, detect and prevent fraud.
Location Information. We may collect information about your location where you choose to provide it to us (for example, your address if you correspond with us). Your device’s IP address may also help us determine an approximate location.
• We may use an approximate location to ensure content on the Apps and Service is relevant to the city or country you are using your device in.
• The processing is necessary for our legitimate interest, namely to tailor our service to the user and to improve our service generally.
Preferences. Preferences set for notifications and marketing communications.
• We use this information to provide notifications and send marketing communications in accordance with your choices.
• The processing is necessary for our legitimate interest, namely ensuring the user receives the correct marketing communications.
Information provided by third parties. From time to time, we may receive information about you from third parties and other users. We may obtain information from third parties to enhance or supplement our existing user information. We may also collect information about you that is publicly available.
• We may combine this information with the information we collect from you directly. We use this information to contact you, to send you advertising or promotional materials or to personalize the Apps and Service, to pre-populate online forms, and to better understand the demographics of our users.
• The processing is necessary for our legitimate interests, namely to tailor the Apps and Service to the user and to improve the World School generally.
Profile information for your child. The following personal information of your child will be collected when you create a profile for them: first name; birthday; favorite subjects; gender; and avatar.
We use this information to:
• We will use all the personal information we collect to operate, maintain and provide to you the features and functionality of the Apps and Service, to communicate with you, to monitor and improve the Apps and Service, and to help us develop new products and services.
• The processing is necessary for our legitimate interest, namely to administer and improve the Apps and Service.
For no longer than necessary for the purposes set out and in accordance with our legal obligations and legitimate business interests.
For more information on our Data Retention policy please contact us at firstname.lastname@example.org
Information about how you access and use the Apps and Service. For example, the website from which you came and the website to which you are going when you leave our website, how frequently you access the Apps and Service, the time you access the Apps and Service and how long you use it for, whether you open emails or click the links contained in emails, whether you access the Apps and Service from multiple devices, and other actions you take on the Apps and Service.
Information about your device. We also collect information about the computer, tablet, smartphone or other electronic device you use to connect to the Apps and Service. This information can include details about the type of device, unique device identifying numbers, operating systems, browsers and applications connected to the Apps and Service through the device, your Internet service provider or mobile network, your IP address and your device’s telephone number (if it has one).
We use information about how you use and connect to the Apps and Service to present it to you on your device and to determine products and services that may be of interest to you for marketing purposes.
Information about your child’s progression in the App. This includes records of your child’s answers and completion of in-App videos or games.
The processing is necessary for our legitimate interests, namely: to provide the Apps and Service to you and to improve the Apps and Service generally. MarcoPolo also uses consent as a legal basis for processing the child’s progress in the app.
Service providers and advisors. Third party vendors and other service providers that perform services for us, on our behalf, which may include providing mailing or email services, payments processing, data enhancement services, fraud prevention, web hosting, or providing analytic services.
Select third parties. Third parties, so that they can provide you with information and marketing messages about products or services that may interest you.
Purchasers and third parties in connection with a business transaction. Personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business.
Law enforcement, regulators and other parties for legal reasons. Third parties as required by law or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) enforce our Terms of Service; and/or (c) protect the rights, property, or safety of MarcoPolo, our users or others.
For no longer than necessary for the purposes set out and in accordance with our legal obligations and legitimate business interests.
For more information on our Data Retention policy please contact us email@example.com
We process you and your child's data with a number of third parties to provide the best possible experience. You will find these listed below along with details of how they are used.
We use the following third-party service providers (joint processors) in relation to you and your child’s data. These third parties do not share you or your child’s data with any other third parties. For more information on these third parties, please email us at firstname.lastname@example.org
Amplitude is an analytics tool. We use this to track how you use World School. This allows us to see which areas of the app work well and what can be improved.
Akamai is a video-streaming service. We use this service to deliver video content in World School.
Amazon Web Services hosts our servers which hold all user data for World School.
Unity is the one of the main tools we used to develop our apps.
Google Analytics is another analytics tool. We use this for our website analytics.
Kochava is an traffic attribution tool. It is specifically designed to attribute which site or platform our World School and other app users come from. We utilise the tool sharing to better understand how our customers find us.
Leanplum is a mobile engagement platform. We use this to send more engaging and relevant messages to our users using emails and push notifications.